Derived Importance

Multivariate approach designed to identify hidden leverageable attributes or drivers. ECI can now identify Delivery Gaps on both Stated Importance and Derived Importance.

Utilizing Derived Importance can help you understand what your customers are REALLY thinking, delivering more targeted and impactful insights. In turn, Derived Importance will help you develop promotional campaigns that are optimized to meet the true, and perhaps unspoken, needs of your customers.