Eye Tracking

ECI's Eye Tracking solutions provide an agile and affordable alternative to the major firms. Our Eye Tracking tools can be used alone or as an add-on to a package or print ad test.

Eye Tracking allows you to uncover…

  • Which elements of your package hold the consumer’s attention

  • How long it takes consumers to locate your package on shelf

  • If the consumer is noticing key elements -- brand, logos, messaging

  • What is not being noticed

Mobile Eye Tracking / In-Store Testing

Mobile Eye Tracking Glasses– A more natural way to collect behavioral data at shelf.

Stationary Tracking / Eye Laboratories

12 Advanced Labs across the US