Qual/Quant Blend Studies

We know you are busy. Let ECI “concierge” your research. Larger, multi-faceted research projects can be like building a house. ECI will function like a general contractor to a homeowner, managing not only the quantitative aspects of your project, but coordinating the qualitative aspects as well. ECI will act as a liaison to make sure all aspects of your Qual/Quant blend study stay on schedule and are executed according to plan. Merged Qual/Quant studies can spare your most precious resources: your budget and your time.

ECI will team-up with our moderators or your Qual partners to provide even more blended Qual/Quant insights.

  • Pre/During/Post Use focus groups integrated into your Quantitative research

  • Full spectrum of multi-faceted research leveraging our parent company field facilities

  • Observe consumers doing laundry, preparing foods, grooming, etc.

  • Small-scale community panels for short-term or extended use Product Tests


  • QualTopics™ is an online, text-based tool which allows one of our trained moderators to chat live with you, via an instant messaging-type platform.

  • No matter what stage of your research program, QualTopics™ can provide invaluable insights into your consumer’s thoughts, attitudes, beliefs and experiences, many of which are not captured in traditional Quantitative research.