Segmentation

ECI has conducted Segmentation studies in virtually all CPG categories.

ECI offers actionable Segmentation solutions that provide deep insights into the attitudes and behaviors of your consumers.

Our unique Segmentation approach has helped our partners define their key targets, effectively communicate to them, and innovate to better address their needs.

ECI’s Segmentation success has resulted in some memorable internal corporate actions. Our Segments have . . .

  • Decorated ‘war’ rooms

  • Had management “re-naming” colleagues to the Segment name in which they fit

  • Been acted out by actors and research ‘thespians’

  • Become part of the company mission statement