# Evaluative Criteria, Inc (ECI)

> Full-service consumer insights market research company. Leadership and partnership to advance your business decisions.

## About

Founded in 1973, Evaluative Criteria, Inc (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation and Brand teams. ECI strives to understand your category, your competitive landscape and the immediate and long-term business issues, starting with learning the past, present and future of your brands. Utilizing collaborative thought leadership and a highly communicative partnership, an inventive, yet thorough, research design is developed to provide the insights needed to drive business decisions.

## Contact

- Email: contact@eci-research.com
- Address: 980 Broadway, Box 238, Thornwood, NY 10594, United States
- Website: https://www.eci-research.com
- Contact form: https://www.eci-research.com/contact/

## ECI Approach

- Solutions (not products)
- Adaptable (to meet needs and budget)
- Results (to move business forward)
- Stakeholder-focused (results utilized by all stakeholders of your organization)

## Sector Expertise

- Adult Beverages
- Beauty
- Business to Business (B2B)
- Consumer Packaged Goods (CPG)
- Customer Experience
- Health & Personal Care
- Oral Care
- OTC Health Care
- Pet Care
- Restaurant
- Retail

## Research Disciplines

### Innovation
- Idea Evaluation
- Concept Screening
- Product Testing
- Sensory/Guidance Testing
- Early Trier Research
- Validation of Legal Claims
- Claim Effectiveness Testing

### Landscape
- Market Structure
- Segmentation
- Brand Health
- Customer Experience

### Positioning
- Customer Disposition
- Brand Affinity
- Consumer-Brand Discrimination

### Marketing/Communication
- Brand/Ad Tracking
- Communication Evaluation
- Digital Copy & Ad Testing

### Shopper/Trade
- Path to Purchase
- Packaging/Shelf Designs/Merchandising
- Pricing Strategies
- Mystery Shopping

## Executional Expertise

Specialized audience interviewing experience with:
- Affluent Consumers
- Hispanics (Bi-Cultural and Low Acculturated)
- Matures/Seniors
- Salon Experts
- Dentists/MDs
- Luxury Shoppers
- Millennials
- Teens

## Global Capabilities

Through a joint venture with Strategir, ECI offers global project management with 40+ years of expertise, providing on-the-ground research coverage around the globe.

## Our Team

- Jason Steeg — President
- Patty Bien — Executive Vice President
- Len Pollack — Senior Vice President
- Alisha Brown — Senior Vice President
- Jennifer Irvine — Senior Vice President
- Teresa Fryer — Vice President
- Emily Turell — Vice President
- Lauren Geissler — Vice President
- Alyssa Perrotti — Vice President
- Allison Kelleher — Vice President

## Parent Company

CRG Global, Inc — Over 30 years of dedication and commitment to the market research industry, operating in 50+ countries.

## Key Resources

- Privacy Policy: https://assets.crgglobalinc.com/shared/privacy-policy.html
- ESOMAR 28: https://assets.crgglobalinc.com/shared/esomar-28.html